A recent Facebook ad by www.vote.usa.gov generated a single-day record for new WA voter registrations, Secretary of State Kim Wyman reported Monday.


The White House’s voter-outreach campaign included a Facebook ad linking people to their homestate voter registration tool, including Washington’s online tool, MyVote.wa.gov.  That generated 13,072 new online registrations and updates on March 18, the most for a single day since the state Elections Division became the second state to offer online registration, in 2006. Another 8,968 registrations were reported on March 17.


The previous one-day high was 12,655 on Oct. 8, 2012, the deadline before the last big presidential/gubernatorial election year.


The Elections Division has been working with Facebook for some years to drive interested Washington citizens to the online tool, noted state Elections Director Lori Augino. Microsoft helped facilitate the project.


“We are pleased with the influx of new voters as we head into the Presidential Primary and the state Primary and General Election season,” Wyman said. “We love using social media as one of the avenues to attract new voter registrations.


“We also got 27,000 new registrations last fall by sending a personal card to a list of Washington residents who were not registered and appeared to be eligible. We have attracted nearly 104,000 new registrations in mailings over the past four years.”


Over 2,100 online registrations were reported on the day of Democratic caucuses, March 26, she noted.


Washington now has 4 million voters.


April 25 is the deadline for online and mail registration for those wishing to vote in the May 24 Presidential Primary. Ballots will be going out early next month.