MyLife -Formerly Classmates.com Reaches Agreement With Washington Over Misleading Ads

Concerned that MyLife.com’s advertisements violated Washington state’s Consumer Protection Act prohibiting unfair and deceptive practices, the Washington State Attorney General’s Office began an investigation in 2011. MyLife.com chose to resolve the investigation by agreeing to enter into an “assurance of discontinuance” — an agreement that obligates the company to abide by certain practices or face legal consequences.

According to the arrangement filed in Thurston County Superior Court, MyLife.com agrees to:

· Clearly and conspicuously disclose the amount that consumers will be charged or billed before collecting a method of payment – and disclose that subscription services will automatically renew.

· Obtain consumers’ consent for a payment that renews automatically before accepting the first payment.

· Stop stating that the service is free – instead acknowledging that a purchase is required to access the promised information.

· Create a clear website disclosure about how the service works.

Violations of the terms above are a violation of the Consumer Protection Act, exposing MyLife.com to further litigation. The company also agrees to pay $28,000 in attorneys’ costs and fees.