Washington’s primary competing states all boast dramatically larger tourism marketing budgets, ranging between $10 and $60 million. WTA began work with a budget of some $300,000 last July when the state tourism office closed, and has since been working to raise funds through membership and corporate sponsorships.
Washington State tourism leaders understand how quickly Washington State could be out-paced. “We know from national examples that tourism market share declines very quickly with the loss of tourism marketing programs,” said Suzanne Fletcher, WTA Executive Director. “Colorado closed its tourism office in the 1990s and suffered immediate declines in tourism market share that did not rebound for nearly a decade.”
Much is at stake. Tourism is the state’s fourth-largest industry according to Gross Domestic Product (GDP) produced, following software, aerospace and agriculture and food. Figures released last month by WTA indicate that visitors to Washington State spent $16.4 billion and generated nearly $1 billion in local and state tax revenues in 2011. Travel and tourism supported more than 150,000, jobs and generated earnings (payroll) of $4.5 million.
The tourism summit will be held at the Hilton Seattle Airport & Conference Center Emerald Room) in SeaTac on April 5. Registration opens at 7 a.m. and the program runs from 8:30 a.m. to 3:30 p.m. Registration fees include a continental breakfast and lunch and are $75 for WTA members and $100 non-members prior to March 29. Beginning March 30, registration fees are $95 for WTA members and $120 for non-members. Register online at: https://events.r20.constantcontact.com/register/eventReg?llr=xfyssnfab&oeidk=a07e5js2grw9d5c73a4
The Hilton Seattle Airport & Conference Center offers a special WTA rate of $119 available for the nights of April 3-6. And, early arrivals are invited to attend the Summit Opening Reception from 6-8 p.m. on April 4 at the Museum of Flight. The cost to attend is $15 per person. Complimentary transportation between the reception and the Hilton Seattle Airport & Conference Center will be provided.
About the Washington Tourism Alliance
The Washington Tourism Alliance (WTA) is a 501[c]6 organization established by industry stakeholders with the sole mission of sustaining Washington State destination tourism marketing. The WTA procures and administers funds for state destination tourism marketing activities and creates and implements a strategic statewide destination marketing plan. www.watourismalliance.com